Keyword research is the foundation of successful SEO marketing. In this webinar, you’ll learn how to find and choose the most effective keywords to drive traffic to your website using free, accessible tools.

Our expert presenter will teach you how to conduct effective keyword research for your business. This includes analyzing local and national search volumes, exploring SERP (Search Engine Results Page) features, identifying your customers' most frequent search terms and spotting keyword opportunities that can give your business a competitive edge. 

By the end of this session, you’ll know how to:

• Use Google’s built-in keyword research tools
• Target keywords locally, regionally, or nationally
• Find gaps in featured results and dominate the SERP
• Explore competitor keywords with Google’s developer tools
• Identify the keywords driving traffic to your site